Frisco Committed $191 Million to Toyota Stadium. The World Cup is Just the Beginning.
Photo Credit: Toyota Stadium
Key Takeaways
• Toyota Stadium is mid-renovation at $191 million (biggest in history)
• Frisco, Hunt Sports Group, and Frisco ISD are all co-funding it together.
• This summer it hosts Sweden's national team. In 2031, Frisco wants to host a World Cup.
• A mixed-use district around the stadium includes office, hotel, and residential plans.
• FC Dallas just signed a lease extension keeping them in Frisco through 2057.
This Is Not a Facelift. It’s a Rebuild.
Construction cranes have been visible at Toyota Stadium in Frisco since March 2025. Workers began deconstructing a portion of the 20-year-old facility to kick off what has become a $182 million renovation, which is the most significant overhaul in the stadium's history.
Then, last month, Frisco City Council approved an additional $9.26 million for seating bowl remediation and a full Wi-Fi system restoration, bringing the total investment to just over $191 million.
That number deserves a moment. $191 million. In a city that opened its first major stadium in 2005 for $80 million.
The project is funded through a public-private partnership involving the City of Frisco, the Hunt family, the Frisco Community Development Corporation, the Frisco Economic Development Corporation, and Frisco ISD. Five different entities writing checks for the same project. That kind of alignment does not happen unless everyone at the table sees the same long-term picture.
What Is Actually Being Built
The renovations will expand seating capacity from 19,000 to about 22,000, add a specially-designed canopy to shade the entire stadium from the Texas sun, reconstruct the press box and luxury suites, and more than double the number of luxury boxes from the current total to 57.
New club seats, club spaces, upgraded entrances, and a new team store are also part of the east side construction, which is expected to reopen this summer. The full renovation is scheduled for completion in early 2028.
Here is the detail I found most interesting: Frisco ISD uses Toyota Stadium more than any other entity, and the renovation was planned with student-athletes in mind. High school football games, graduation ceremonies, and athletic events will continue there throughout the construction window.
A $191 million investment that explicitly includes a school district as a design consideration is a different kind of project than a typical stadium renovation.
Photo Credit: Toyota Stadium
This Summer: Sweden's National Team Trains in Frisco 🇸🇪
Before the full renovation is complete, Toyota Stadium is already stepping onto the global stage.
Frisco is confirmed as the official base camp for Sweden's national team during the 2026 FIFA World Cup. The team will train and operate out of Toyota Stadium throughout the tournament, with construction pausing during their stay before resuming after the summer.
Sweden's squad has been training in Frisco. For weeks.
That means international coaching staffs, medical teams, media crews, and traveling fan bases will be in and around this city from June through mid-July. The attention that comes with that, from broadcasters, journalists, and the estimated 100,000 daily visitors the tournament is expected to bring to the DFW region, will include Frisco by name.
FC Dallas COO Jimmy Smith put it plainly: "What we want to do is capture that sports fan who saw the excitement of the World Cup. Now, we're giving them a place to continue that excitement."
The Next Goal: 2031 Women's World Cup
Here is the part of this story that most people have not connected yet.
The $191 million renovation was not done for 2026. It was done to position Toyota Stadium to compete for the 2031 FIFA Women's World Cup. FC Dallas COO Jimmy Smith has said directly:"We have already put in our bid for the 2031 Women's World Cup, and we could have group stages all the way up to quarterfinals because of the new stadium. I think that would be an amazing opportunity."
Dan Hunt, FC Dallas owner and co-chair of the North Texas World Cup Organizing Committee, confirmed: "It allows us to bid on the Women's World Cup 2031. We will meet the minimum threshold."
So the timeline looks like this: 2026 World Cup base camp this summer. Renovation complete by 2028. 2031 Women's World Cup bid already submitted. FC Dallas locked in through 2057.
This is not a city reacting to an event. This is a city planning around a decade of them.
The District Around the Stadium
The stadium itself is only part of what is being planned.
Hunt Sports Group is developing a large mixed-use district around the venue that could ultimately include more than one million square feet of office space, a 250-room hotel, and a multifamily residential tower.
One million square feet (1,000,000 sqft) of office space means employers. Employers mean jobs. Jobs mean people looking for homes nearby. That pipeline does not deliver overnight, but it is already in motion.
Since opening in 2005, Toyota Stadium has already generated over $1.5 billion in economic impact on the Frisco community, through MLS matches, college football bowls, high school championships, the National Soccer Hall of Fame, and international friendlies. The renovation and surrounding district are designed to multiply that figure, not maintain it.
What This Means for Anyone Watching Frisco
Frisco has been called "Sports City USA" for years. That label has always been more than a marketing tagline. Frisco City Manager Wes Pierson described the stadium project as an extension of the city's forward-looking identity: "We're always looking for what we will do in the future."
What they are doing in the future, apparently, is hosting the world. Repeatedly.
For people who already live here, this is the kind of infrastructure investment that tends to quietly hold a city together over time. Events bring visitors. Visitors become fans. Fans become residents. That cycle has been running in Frisco for two decades. The $191 million is a bet that it keeps running.
For people who are considering Frisco, the question is not whether the city is growing. That question has been answered. The question is whether the infrastructure being built around that growth is the kind that lasts. A stadium lease through 2057, a Women's World Cup bid, and a mixed-use district in planning suggest the answer is yes.
Here's What This Means for You
If you live in Frisco, the stadium you drive past on your way to the highway is about to become one of the most internationally visible venues in North America. That visibility tends to attract the kind of employers, residents, and investment that makes a city harder to leave.
If you are considering living Frisco, the renovation, World Cup base camp, 2031 bid, and the surrounding development district are all pointing in the same direction. Cities that invest at this level, with this many partners aligned, tend to keep growing in ways that matter.
FAQ
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Toyota Stadium is in the middle of a $191 million renovation that began in March 2025. The project adds over 3,400 seats, a full-stadium shade canopy, 57 luxury boxes, new club spaces, and upgraded fan amenities. The east side is expected to reopen this summer, with full completion in early 2028.
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The project is funded through a public-private partnership between the City of Frisco, Hunt Sports Group, the Frisco Economic Development Corporation, the Frisco Community Development Corporation, and Frisco ISD. The total investment is approximately $191 million.
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The stadium opened in 2005 and was one of the oldest soccer-specific venues in Major League Soccer. The renovation modernizes the facility for fans and positions Frisco to bid for major future events, including the 2031 FIFA Women's World Cup.
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Toyota Stadium is the official base camp for Sweden's national team during the 2026 FIFA World Cup. The team will train and operate from the facility throughout the tournament window. Construction is pausing during their stay and will resume after the summer.
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Hunt Sports Group is planning a mixed-use development district around the venue that includes over one million square feet of office space, a 250-room hotel, and a residential tower. The project is in planning stages and would transform the area around the stadium into a broader sports and entertainment district.
Conclusion
A $191 million renovation. A World Cup base camp this summer. A 2031 Women's World Cup bid already submitted. A lease running to 2057. A mixed-use district in planning. Frisco is not building toward a moment. It is building toward a generation.
So, does this kind of long-term infrastructure investment change how you think about Frisco as a place to put down roots? I'd love to hear your take. Share this post and tag me — I read every one.
Sources
• Community Impact: "Toyota Stadium renovation aims to secure 2031 Women's World Cup bid" — communityimpact.com
• Community Impact: "Toyota Stadium set for $9.26M in additional renovations" —communityimpact.com
• Local Profile: "Frisco's $182 Million Toyota Stadium Renovation Clears Major Construction Milestone" — localprofile.com
• Local Profile: "Frisco Approves Additional $9.2 Million For Toyota Stadium Renovations" — localprofile.com
• WFAA: "FC Dallas & Toyota extend partnership as construction continues on nearly $200 million renovations" — wfaa.com
• WFAA: "Renovations begin at Toyota Stadium in Frisco" — wfaa.com
• The Real Deal Texas: "FC Dallas begins $182M Toyota Stadium overhaul, as Frisco district takes shape" — therealdeal.com
• New Toyota Stadium official site — newtoyotastadium.com
